Meet our team
A collective of industry experts committed to making analytics better.
Phil Goddard PhD
Founder, CEO, Head of Product
Connecting Experience Strategy, Data Strategy, AI and Natural Language Processing. 30+ years consulting and teaching around the world in the field of Usability and User Experience Research and Design.
Sultan Khan, DBA
Co-Founder, CTO
Experienced Systems Architect, AI & NLP, Research Interests in Data Analytics & Insights. 20+ years of experience architecting and implementing solutions and products.
Seda Evis
Co-Founder, Strategic Business Partner
Growth, Product Strategy, Insights and Experience Design. Teaching at University of San Diego. Industry expertise spans digital and industrial design, marketing, brand storytelling, KPIs, experience analytics, vehicle/human mobility systems, and more.
Michelle Batt
Strategic Business Partner
Bi-lingual (Spanish, English) Customer Experience consultant, mentor and workshop facilitator. 25+ years working with leaders, across a variety of industries, to achieve their business goals while delivering a great experience.
About us
We are experience design, technology and data science experts who have done it all, from management to building products to research, tagging, synthesis and affinity maps and making sense of the data so we can act upon.
We want to work on problems that we face daily and want to solve it for good for CX, Product and Research professionals.